This series, titled Salud, dinero y amor, which translates to “Health, Money, and Love”, draws from a popular Colombian expression used both in toasts and as a saying when someone sneezes three times. These three wishes, deeply ingrained in everyday life, become the lens through which I reinterpret cultural symbols and explore the globalized reshaping of identity, tradition, and belief.
In this body of work, I depict three Hindu deities: Durga, Ganesha, and Shiva, each transformed into hybrid figures that embody contemporary human conditions. Durga (Health) is depicted as an ill figure absorbed only in food, reflecting both fragility and misplaced desire. Ganesha (Money) is reimagined as a lethargic character with a TV remote, representing passive consumerism and the blind pursuit of popular trends such as hip hop culture. Shiva (Love) appears as Pinocchio, symbolizing failed love and the deception of lies.
By intertwining these altered archetypes with the Colombian saying Salud, dinero y amor, the series highlights how globalization and consumerism permeate traditions across cultures, generating mixed images and origins. Around the world, people pray to gods, follow idols, or elevate celebrities as if they were divine. In each case, cultural symbols become hybridized, consumed, and redefined by global forces. My intention is not to offend the beliefs or traditions of any culture, but rather to present, through a critical lens, what a globalized world has already done to our roots and sacred symbols.
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| Purga, 2007 |
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| Zanganesh, 2007 |
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| Pinoshiva, 2007 |